5 Common problems small business owners face in their sales & marketing process

5 Common problems SMB owners face in their sales & marketing process As a small business owner, you may be wearing many hats and might not have the time or knowledge to focus on Sales & marketing. However, Sales and marketing are essential for the growth of your business. Importance of a sales and marketing […]

Inbound vs. Outbound marketing

Inbound vs. Outbound marketing Inbound marketing is all about drawing customers in, through things like content marketing and search engine optimization. Outbound marketing, on the other hand, is about going out and actively finding customers – think of it as traditional advertising. What’s the difference There are pros and cons to both approaches. Inbound marketing […]

Artificial Intelligence in Sales Operation

Artificial Intelligence in Sales Operation Sales operations teams that use artificial intelligence are able to work more efficiently and effectively. They are able to process large amounts of data quickly and accurately, which enables them to make better decisions. Artificial intelligence can help sales operations in a number of ways. For example, it can help […]

Women Are the Future of B2B Sales

Women Are the Future of B2B Sales It’s no secret that women are the future of business. In fact, they already make up a significant portion of the workforce in many industries. But what about sales? Despite the stereotype that sales is a man’s world, the truth is that women are quickly becoming the dominant […]

Top tools to improve sales

Top tools to improve sales If you’re in sales, then you know that the key to success is always finding new leads and closing more deals. But what are the best ways to go about doing this? There are a lot of different sales tools out there that can help you improve your performance, but […]

Effective B2B strategies for prospecting and selling

Effective B2B strategies for prospecting and selling The most important factor in effective B2B selling is having a strategy. without one, you’ll be reduced to cold-calling and hoping for the best. But with a solid strategy in place, you can focus your efforts on the right prospects, using the most effective methods of communication. There […]

Why do we fail in Customer Centricity?

Why do we fail in Customer Centricity? There are many reasons why we may fail in customer centricity. One reason may be that we do not have a clear understanding of what our customers want or need from us. Another reason may be that we are not able to effectively communicate with our customers and […]

Sales is not “just” Sales

Sales is not “just” Sales One may be tempted to see sales as a rather uncomplicated discipline. That sales is just easy when the salesmen are outgoing competitors with good human qualities and maybe a dose of humility. But research documents that sales and sales management require a far more tactical approach – so the […]

The Death of the Average Salesman

The Death of the Average Salesmen Salesmen used to be the lifeblood of businesses. They were the ones who went out and met with potential customers, built relationships and closed deals. But in recent years, technology has drastically changed the sales landscape. Nowadays, potential customers can easily find information about products and services online. They […]

The future of selling: Buyer-Centric

The future of selling: Buyer-centric The way we sell products and services is changing. The traditional model of selling, where businesses push their products and services onto customers whether they need or want them, is becoming less and less effective. Instead, a new model of selling is emerging, one that is focused on the needs […]