Another reason may be that we are not able to effectively communicate with our customers and understand their needs.

Additionally, we may also fail in customer centricity if we do not provide the right products or services to our customers or if we do not meet their expectations.

Finally, we may also fail in customer centricity if we do not have a strong customer service team that is able to effectively address customer concerns.

By understanding these reasons for failure, we can take steps to improve our customer centricity and increase our chances for success.

New sales approaches are being launched and marketed every year. Going from disruptive selling, over challenger sales, to tiebreaker selling, and regularly we also modernize the father of selling approaches, SPIN-selling. It is very difficult to keep track of all these evolutions.

But the question is: are we really trying to catch up with an evolution, or do we complicate things more than we should?

We are living in an era where sales practitioners are very interested in learning about new sales approaches, and this interest strongly relates to the ineffectiveness of the current approach. So, the common notion is that a new sales approach might be the solution to making selling easier.

Although these new sales approaches are mostly based on a very keen idea, it appears that these sales approaches want to completely overrule the current approach.

In fact, the current sales approach is usually portrayed as old-fashioned to use, and the presented new approach is the only good one.  This is often done by showing that the traditional approach only focuses on one thing, while the new approach has a broader focus.

However, the idea of customer centricity, which is the base for a lot of these new approaches, already exists for a very long time. So, what went wrong?

The reason that we tend to fail in customer centricity, is that we lose focus on the customer. It’s not that customer centricity is a new or a bad concept, it is just that we tend to forget about the customer when we try to implement it.

We either get too caught up in trying to sell them something they don’t want or need, or we try to offer them too many things at once and overwhelm them.

Additionally, we might also not provide the right level of customer service, or we may forget to follow up with them after the sale.

All of these factors can lead to a failure in customer centricity, and ultimately, a failure in sales.

In order to be successful in customer centricity, we need to keep the customer at the center of everything we do. We need to clearly understand their needs and wants, and then provide them with the products or services that they are looking for.

We also need to ensure that we have a strong customer service team in place to address any concerns that they may have.

By keeping the customer at the center of our business, we can increase our chances for success and avoid failure.